Attention digital dreamweavers, pixel prophets, and narrative ninjas!
The AI revolution isn't coming. It's here. And it's about to supercharge your creative toolkit—it's a full-throttle dive into the future of design, marketing, and storytelling with an AI mindset. Don't get left behind, register now.
6-Week Certification Course
Starting March 26th
AI Upgrade for Creative Professionals
Instructors: Kris Krüg and Peter Bittner
Reserve TodaySchedule & Pricing
Weekly Outline
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Week 1: Generative AI & the Future of Creative Industries
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Week 2: WordSmiths & Workflows: Textual Alchemy with AI
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Week 3: Creative Imagery: Crafting Visual Content with AI
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Week 4: The Art of Innovation: Designing Advanced AI Assistants
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Week 5: The Ethics of AI: Responsible Design and Creation
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Week 6: Capstone: Your AI-Powered Creative Project
Start Date
March 26th @ 6pm ET/3pm PT
Course Format
Six 1-hour sessions split between lecture and hands-on activities every Wednesday, two flexible 1-on-1 coaching sessions, and a final capstone project presentation
Course Investment
$1,499
(Discounts available for non-profits, educators, and freelancers. Contact [email protected] for more details.)
Reserve TodayInstructors
Kris Krüg
Techartist, quasi-sage, cyberpunk anti-hero from the future.
My name is Kris Krug – a boundary-pushing creative explorer, an intuitive tech whisperer, and a tenacious culture hacker. In the fabric of the digital era, where technology often overshadows humanity, I’ve taken it upon myself to chart a different course.
I’m on a relentless mission to humanize technology, to infuse it with empathy, ethics, and emotion. I’m not just tinkering with gadgets and algorithms; I’m reprogramming the very core of our interactions with the digital world to resonate with the heartbeat of human experience.
But that’s only part of my mission. I’m also in the ring, gloves on, ready to battle the creeping villain of apathy that threatens to numb our society. I challenge indifference with passion, confront disconnection with engagement, and replace the passive consumption of media with active creation.
I stand firm in the belief that art shouldn’t be a rarefied luxury, but a common language for all. By democratizing art, I aim to unlock a universal creative potential. Art is a right, not a privilege, and I strive to make it accessible to everyone, everywhere – breaking down the walls that confine creativity to the few.
In parallel, I’m a champion of communities, believing in the colossal power of collective action. Empowering communities is not just about giving a voice to the voiceless; it’s about amplifying that voice until it echoes across the globe. It’s about lighting a fire in every individual to contribute, connect, and collaborate.
Peter Bittner
New Media Journalist, Lecturer at UC Berkeley Graduate School of Journalism
Peter is the founder and CEO of The MindStudio Academy, dedicated to AI upskilling. For the past 8 years, Peter has been a visiting lecturer of new media at UC Berkeley's Graduate School of Journalism and an instructor at the Advanced Media Institute, where he has taught emerging media. He was formerly a visiting instructor at CELSA-Paris Sorbonne. Additionally, Peter leads custom media workshops for organizations.
His photography and videography have been published on the front page of The New York Times and in CNN, Bloomberg, NBC, Reuters, Vox, Business Insider, Hearst Digital, Al Jazeera, Popular Mechanics, VICE News, and other major outlets. Peter is a Fulbright Scholar and has covered science, sports, travel, politics, and culture — and has a special knack for projects that get him outdoors and off the grid.
What People Are Saying
"Extremely valuable! Peter & Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently. They’re Pros. They know their stuff and have very clear answers to your questions."
Isaac Sharman, Communications Strategist
"When we first started the course, and I knew we would present project at the end of the 6 weeks, I felt very intimidated. After my first one-on-one session with Peter, and later Kris, I immediately felt at ease. Their direct assistance along the way gave me a lot of confidence. It was extremely helpful to pick their brains and see their different processes in their own personal work."
Denise Wolf, Creative Assistant Director
"I think it was a very thoughtful, well-organized approach to what could have been an overwhelming topic... I made a bot version of myself that I am excited to apply to my work every day!"
Jules Bernstein, Professional storyteller
"Being able to use AI tools effectively is inevitably a boon in any profession moving forward. I'm in a career transition period, and having these newly-developed skills broadens the options available to me downstream."
Brittney Smaila, Sessional Lecturer
Why This Course?
Practical Skills, Real Impact
Learn hands-on AI applications tailored to creatives, ensuring you can implement what you learn immediately.
Learn from Industry Leaders
Led by Peter Bittner and Kris Krüg, this course combines decades of expertise in media, AI, and creative strategy.
Future-Proof Your Career in a Changing Industry
This course equips you with the tools, strategies, and insights to stay ahead of the curve, ensuring your expertise remains relevant and in-demand as technology continues to evolve.
Your Own Capstone Project
Got an idea? Let’s make it happen! We'll work with you individually to help you choose the most impactful project to work on over the course, and help guide you to the finish line!
Who Should Attend?
Writers & Storytellers
Copywriters, creative writers, and authors interested in how AI can transform storytelling, content creation, and editorial processes.
Design & Creative Arts Professionals
Graphic designers, art directors, illustrators, multimedia artists, animators, and designers looking to incorporate AI into their creative processes.
Digital & Visual Communicators
UX/UI designers, web designers, game designers, and digital marketers seeking to optimize user experiences and digital campaigns with AI.
Visual Content Creators
Photographers, videographers, content creators, and social media managers aiming to leverage AI for enhanced visual narratives.
What Do You Gain?
Hands-On Mastery of AI Tools
Develop proficiency with AI tools such as Perplexity, ChatGPT, and Fireflies AI to enhance PR workflows and improve media monitoring
1-on-1 Guidance from AI experts
Benefit from 1-on-1 coaching sessions to refine your AI skills and apply them directly to your work.
Efficient Workflow Automation
Discover how AI can streamline repetitive tasks, allowing you to focus on strategic initiatives.
A Tribe of Fellow Creatives
Grow with a community of peers exploring the frontier of AI-powered workflows
Capstone Projects
For Writers and Content Creators
For Visual Artists and Designers
For Filmmakers and Video Creators
For Photographers
For Musicians and Audio Producers
For Game Designers
How can I help?
I’m Peter, one of the co-founders of The Upgrade. We understand that investing in your professional growth is a big decision. If you have any questions or need clarification, I’m here to help.
