About 

Mission and vision

Embrace technology without losing our humanity or meaningful connections—shape AI for cultural good.

We're not just riding the wave of the future—we're the ones stirring the waters. We see a world where artificial intelligence isn't some distant, intimidating force but a trusty sidekick for professionals across the board. Whether you're crafting a masterpiece, strategizing a business move, or engineering the next big thing, AI is here to amplify your game, not play it for you.

Our story

You've heard the hype. AI is the future, the game-changer, the disruptor. But let's be real: for most folks, it's also pretty damn intimidating. It's the elephant in the boardroom, the nagging question on everyone's mind: "How do we harness this power without losing what makes us human?" Read more ....

Our values

Democratizing Expertise

We believe AI should be accessible to everyone, regardless of technical background. By providing clear, practical education, we're breaking down barriers that have traditionally limited who can harness advanced technology. Our approach empowers professionals from all industries to leverage AI as a force multiplier for their existing expertise, creating a more diverse and innovative landscape of ideas and solutions.

Facing Challenges with Integrity

We acknowledge the complex challenges AI presents—from bias and authenticity to ownership and accountability. Rather than minimizing these issues, we address them head-on with honesty and nuance. We equip our community to recognize potential pitfalls while developing frameworks that ensure AI enhances rather than diminishes human values and connections.

Building a Collaborative Community

The Upgrade AI goes beyond traditional training to foster a resilient network of professionals navigating emerging technologies together. We create spaces for meaningful exchange, collective problem-solving, and mutual support. Our members don't just learn individually—they contribute to a growing ecosystem of responsible innovation and shared wisdom.

Enhancing Human Potential

We envision a future where AI and humans work in complementary partnership, each amplifying the other's capabilities. Technology should serve as an extension of human creativity and intelligence, not a replacement. By developing an AI mindset, professionals can maintain what makes them uniquely valuable while using these powerful tools to transform how they work, create, and solve problems.

Meet the team

Founders

Kris KrĂźg
Co-Founder

Tech whisperer, creative explorer, culture hacker, and AI enthusiast weaving tech and humanity to sculpt tomorrow's innovations.

Learn more about Kris

Peter Bittner
Co-Founder

New media journalist, UC Berkeley lecturer, and AI educator shaping future storytellers through the lens of technology's transformative power.

Learn more about Peter

Instructors and Coaches

Kevin Friel
Instructor

AI video expert who works with top-tier AI video brands, specializing in professional-grade video production using cutting-edge AI tools⁠.

Courses: 

AI Video Mastery

Learn more about Kevin

Shane Gibson
Instructor

An international keynote speaker on AI, B2B Sales and Sales Leadership. He's also a sales trainer, online sales specialist and author on social media marketing, social selling, AI for sales and sales performance. Shane is #5 on the Forbes.com list of the Top 30 Social Salespeople in the World.

Courses:

 

Learn more about Shane

Dr. D'vorah Graeser
Instructor

Founder and CEO of RocketSmart.io has spent over 25 years helping startups and universities protect and commercialize their intellectual property.

Courses: 

Tech Transfer Commercialization

Learn more about D'vorah

Pete Pachal
Instructor

Founder and CEO of The Media Copilot, is a former tech editor at Mashable who specializes in covering AI trends and innovations.

Courses:

AI Upgrade for PR & Media Professionals

 

Learn more about Pete

Kevin Vandever
Instructor

Former director of technology at Behr Paint, a seasoned technology consultant, AI developer, and published author. He specializes in delivering innovative solutions across diverse business domains. With expertise in team leadership and AI development certification from MindStudio.

Courses:

 

Learn more about Kevin

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