Fast, Flexible, and Custom – Rethinking Web Design for Marketers

In today’s fast-moving digital landscape, marketing campaigns can launch overnight—but building a website to support them? That still takes weeks… or does it?

Darby Yule, a UX designer and a graduate of the AI Upgrade for Creative Professionals, set out to break that bottleneck. His capstone project? An AI-powered workflow that enables the creation of branded, interactive micro-sites in just a few days—without sacrificing design or functionality.

“I run a freelance company focused on NGOs and campaign websites. But more and more, I needed to build fast, custom digital experiences—and AI made that possible.”
— Darby Yule​

The Challenge: Speed vs. Customization

Traditionally, launching a high-quality campaign website requires:

• A dev team

• Weeks of design + handoff cycles

• A hefty budget for agencies or internal teams

That just doesn’t work for today’s marketers, nonprofits, or event organizers who need rapid response and flexible tools.

The Solution: AI-Powered Microsites

Darby’s system changes the game. It blends Figma, Lovable AI, and generative tools into a streamlined workflow:

1. Client Brief Intake – Even incomplete briefs are fine. AI fills in gaps.

2. Information Architecture Generation – AI suggests optimized layouts and flow.

3. Design in Figma – Darby fine-tunes the look and feel, including AI-generated imagery.

4. Deployment with Lovable AI – Designs are converted into live, mobile-responsive websites with clean, production-ready code.

“I wanted to design systems that feel individualized for users—not one-size-fits-all templates.”​

Case Study: The Vancouver AI Community

To put his system to the test, Darby built a landing page for the Vancouver AI Community:

• 🔥 Brand Identity: Cyberpunk aesthetics with bold visuals

• 🎞️ Visual Header: Sora-generated motion graphics

• 📱 Responsive Layout: Seamless across mobile and desktop

• 🧠 Interactive Elements: Signup forms and dynamic scroll animations

All completed in under a week—a timeline that would normally take an agency 3–4 weeks at minimum.

The Breakthrough: Fast, Custom, and Beautiful

Darby’s process offers an ideal solution for:

• 🌐 Rapid campaign sites

• 🎟️ Event pages with built-in ticketing

• 💡 Nonprofit storytelling and donations

It’s not just about speed—it’s about maintaining design integrity, brand identity, and creative impact.

“To me, strategy and process are where humans shine. AI helps fill in the rest—quickly and beautifully.”​

What’s Next?

Darby is now expanding the system to:

• ✍️ Build an AI-powered briefing tool for better intake

• 🧩 Integrate 21st.dev for asset management

• 📁 Create an open-source portfolio of microsites for clients across industries

The Future of Web Design: Powered by AI, Guided by Creativity

Darby’s project proves that creatives don’t need to choose between speed and substance. With the right tools—and the right mindset—AI becomes a design partner, not a design constraint.

Want to build your own custom creative workflow?
Join the next AI Upgrade for Creative Professionals cohort.
Learn how to think like a designer, build like a developer, and ship like a startup.

Because storytelling shouldn’t wait on a dev queue.