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How Hollywood VFX Veteran Kevin Friel Is Democratizing Blockbuster-Quality Video Production Through AI Mar 10, 2025

The digital divide between multi-million-dollar Hollywood productions and indie passion projects is evaporating—pixel by pixel, frame by frame. The democratization agent? AI video tools wielded by pio...

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How PR & Media Pros Can Leverage AI for Next-Level Creativity and Impact Mar 10, 2025

Join us on March 18th for our next cohort!

You’ve heard the hype: AI is the disruptor, the future, the threat—or maybe even the job thief.

But let’s cut through the noise: AI isn’t here to replace y...

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AI Beyond Prompts Mar 09, 2025

 10 Substantive Shifts Changing Creative Work

Just spent the night with Amy Webb's freshly-dropped Internet Trends report from SXSW, and my brain's still buzzing with the implications. After several ...

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AI, Time Hacking, and Shane Gibson's AI for Sales Leaders Upgrade Feb 14, 2025

Let’s get real for a second. AI isn’t just another shiny gadget in the ever-growing tech pile—it’s the ultimate force multiplier. But here’s the twist: It’s not magic. You don’t just whisper “optimize...

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Inside The Upgrade AI: Real Talk About AI from the Creative Frontier Feb 13, 2025

This week Peter and I spent a couple days delivering our new bespoke The Upgrade AI training with the marketing and communications team at Compass Datacenters in Dallas. Not to flex, but the session c...

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Where AI Meets Humanity: Our 2025 Vision Jan 10, 2025

A World on the Verge

We’ve all seen the headlines: AI is the next big thing, the “holy grail” of innovation. But behind the glossy media stories, there’s real work to be d

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The Upgrade AI Has Entered the Chat Dec 31, 2024

You've heard the hype. AI is the future, the game-changer, the disruptor. But let's be real: for most folks, it's also pretty damn intimidating. It's the elephant in the boardroom, the nagging questio...

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