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Join Our Next Cohort! 6-Week Live Online Course | Starts January 14th!
Attention digital dreamweavers, pixel prophets, and narrative ninjas!
The AI revolution isn't coming. It's here. And it's about to supercharge your creative toolkit.
Join long-time UC Berkeley lecturer Peter Bittner and cyber-artist Kris Krug on a 6-week journey to the bleeding edge of AI-powered creativity. This isn't your grandma's online course - it's a full-throttle dive into the future of design, marketing, and storytelling.
What You’ll Gain:
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We'll show you the leading AI products today for the tasks and projects that creatives do daily. We've put them to the test already and we will share how to best use them for boosting your productivity! Generative AI text, image, audio, video and analysis.
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Gain hands-on experience with AI-powered workflow enhancements to revolutionize the way you spend your workday!
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Explore the evolving ethical and legal landscape of AI in media, with a particular focus on design, IP and copyright considerations.
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We'll work with you individually to help you choose the most impactful project to work on over the course, and help guide you to the finish line!
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Gain street cred in the form of a LinkedIn badge to show off your newfound knowledge and skills!
This isn’t just another AI course...
We're not here to replace your creativity - we're here to amplify it. This is about arming you with the knowledge, skills, and community to ride the AI wave instead of being washed away by it. We work with each student individually to help you get real results out of the course!
Course Payload:
Let’s get you ready.
It’s time to level up your AI knowledge and skills!
AI Upgrade for Creative Professionals
6 weeks of live 2-hour mind-melding sessions
1-on-1 guidance from AI experts, Peter and Kris
Hands-on experience with cutting-edge AI tools
A final capstone project applying your new AI skills and workflows to real life projects
A tribe of fellow creatives ready to rewrite the future
Who Should Attend:
Strategic Communicators: Brand strategists, PR professionals, and advertising executives exploring AI-driven approaches to brand narrative and audience engagement.
Writers & Storytellers: Copywriters, creative writers, and journalists interested in how AI can transform storytelling, content creation, and editorial processes.
Education & Development Experts: Educators, trainers, and professional development specialists looking to integrate AI tools and methodologies into their curricula and training programs.
Design & Creative Arts Professionals: Graphic designers, art directors, illustrators, multimedia artists, animators, and designers looking to incorporate AI into their creative processes.
Visual Content Creators: Photographers, videographers, content creators, and social media managers aiming to leverage AI for enhanced visual narratives.
Digital & Visual Communicators: UX/UI designers, web designers, and digital marketers seeking to optimize user experiences and digital campaigns with AI.
Capstone Projects: Bringing AI to Your Creative Practice
The cornerstone of our AI Upgrade for Creative Professionals course is the personalized capstone project. This hands-on component allows you to apply AI techniques directly to your work, solving real challenges in your creative field. Here are some examples of capstone projects our students have completed or might undertake:
For Writers and Content Creators
Develop a custom AI writing assistant trained on your personal style for faster first drafts
Create an AI-powered content strategy tool that generates topic ideas based on trending data
Build an automated fact-checking system to enhance the accuracy of your journalism
For Visual Artists and Designers
Design an AI model that generates on-brand illustrations for your company's marketing materials
Create a style transfer algorithm to apply your unique artistic style to client photographs
Develop an AI-assisted UI/UX design tool that suggests layout improvements based on user behavior data
For Marketers and Brand Strategists
Build a predictive analytics model to optimize social media posting times and content types
Create an AI-powered brand voice analyzer to ensure consistency across multiple writers
Develop a personalized recommendation engine for e-commerce product listings
For Filmmakers and Video Creators
Design an AI-assisted video editing tool that automatically creates highlight reels
Develop a script analysis AI that provides feedback on pacing and dialogue
Create an AI model that generates storyboards from written scene descriptions
Course Schedule:
For Photographers
Build an AI-powered image organization system that auto-tags and categorizes your photo library
Develop a custom AI filter that mimics your signature post-processing style
Create an AI assistant that helps select the best shots from a photoshoot based on composition and technical quality
For Musicians and Audio Producers
Design an AI-powered music composition tool that generates melodies in your style
Create an automated mixing assistant that suggests EQ and compression settings
Develop an AI model that generates lyrics based on themes and emotional tones
For Game Designers
Build an AI system that procedurally generates game levels based on player behavior
Create an NPC dialogue generator that adapts to player choices and game events
Develop an AI-powered playtesting tool that simulates various player strategies
These capstone projects are just a starting point. Our course is designed to help you identify the most impactful way to integrate AI into your specific creative workflow. You'll work closely with our instructors to define, develop, and refine a project that addresses your unique professional needs and pushes the boundaries of your creative field.
Weekly Outline
Week 1: Generative AI & the Future of Creative Industries
Week 2: WordSmiths & Workflows: Textual Alchemy with AI
Week 3: Creative Imagery: Crafting Visual Content with AI
Week 4: The Art of Innovation: Designing Advanced AI Assistants
Week 5: The Ethics of AI: Responsible Design and Creation
Week 6: Capstone: Your AI-Powered Creative Project
Course Investment: $1,499
Flash sale $1,295 end January 7th, 2025 at midnight US Pacific time!
(Additional discounts available for NGOs, educators, freelancers, and group enrollments. Contact: peter@theupgrade.ai)
“Extremely valuable! Peter & Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently. They’re Pros. They know their stuff and have very clear answers to your questions.”
About the Instructors:
Kris Krug and Peter Bittner, a dynamic duo with a shared history of collaboration, bring their unique expertise and perspectives to this 6-week certificate course aimed at creatively leveraging AI in communications, marketing, and content creation. Their partnership, rooted in mutual support and complementary skills, was forged during the Google News Initiative Pre-Launch Lab and Accelerator. Together, they've previously led a successful course and series of workshops. Individually, they offer specialized workshops for professional communicators and creatives.
Kris Krüg | Founder & CEO of Future Proof Creatives
Artist, Educator, Consultant
Kris Krug is a respected techartist, photographer, and digital culture pioneer whose work bridges technology, creativity, and social impact. A sought-after speaker and creative consultant, he has collaborated with influential figures including Jack Dorsey, Malcolm Gladwell, and Mikhail Gorbachev, while his work has been featured in over 100 major publications including National Geographic, WIRED, The Guardian, and Rolling Stone.
Peter Bittner | Founder & CEO of The Upgrade
New Media Journalist | Lecturer, UC Berkeley
Peter is an experienced media professional and educator, recognized for his expertise in new media and AI applications in communication. With over a decade of teaching at top institutions, including UC Berkeley and CELSA-Paris Sorbonne, Peter has trained professionals across industries to leverage emerging media technologies. His work has been featured in The New York Times, CNN, and VICE News.
The future is collaborative. It's AI-powered. And it starts here.
Are you ready to upgrade your creative OS?
Enroll now and join the AI creative revolution!
